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Đăng nhập bằng:

Content Lead

California Fitness & Yoga Centers
Ngày cập nhật: 28/09/2019

Thông Tin Tuyển Dụng

Phúc lợi

  • Bảo hiểm theo quy định
  • Du Lịch
  • Đào tạo
  • Chế độ nghỉ phép
  • Chế độ tập thể dục

Mô tả Công việc

FUNCTIONAL BUSINESS OBJECTIVES (FBOs):

The Content Lead is responsible for defining and delivering content across all FLG’s brands. The experienced individual is responsible for working within a strategic setup and has a passion for leading integrated communications including: branding, social media, below-the-line activities, video production and technology.

We’re not looking for a traditional copywriter, we’re looking for an individual who understands modern culture and how social platforms are now an integral part of our everyday lives.

The Content Lead is the direct supervisor of the Content writer, Copywriter, Junior Content Specialist, making sure the whole content department is up to date for production of relevant and relatable content.

REPORTS TO: CREATIVE PRODUCTION MANAGER

KEY RESPONSIBILITIES & CRITICAL DRIVERS:

A.20% Manage Content Coordination with External Stakeholders

1. Work closely with the Creative Production Manager, Art Directors and Brand Teams to help define and co-create digital, branded and corporate content strategies

2. Conceptualize ideas that are fresh and relevant

3. Oversee the development and management of the business’s brand content standards and governance style guides.

B.40% Manage Content Creation Workflow

1. Lead and inspire the development of quality content. Follow up with deployment plan & optimization process in order to ensure optimal delivery of content to target audiences across multiple channels.

2. Work collaboratively with creative colleagues (graphic & video) to bring ideas to life, using the latest approaches to copy, art and technology

3. Manage Content Plan, Content Calendar and project management of all content tasks.

4. Define the best approach and provide content quality check based on thorough understanding of our brands and businesses, digital eco-systems, consumer trends and behaviors

C.40% Manage Team Performance & Hands-on Execution

1. Lead the content writing aspect of creative projects developing human-centric copy that deepens user and brand experience across all in-bound, out-bound and in-flow touch points including social, web, digital, outdoor.

2. Carry out quality assurance of all copy & content at key stages in project development and content creation

3. Apply the latest trends to writing and content publishing for projects

4. Engage in effectiveness measurement of content and work with Brand teams and Creative Production team to continually improve content performance

Key Performance Indicator (KPI):

- Campaign roll out: 100% on-time

- Budget: within headcount & spending budget set

Yêu Cầu Công Việc

-      University or College Degree from related fields (Advertising, Communications,…)

-      Minimum 4+ years of professional work experience in content planning, integrated campaign execution, cross-department projects and implementation

-      Expert knowledge of content strategy, content planning & workflows, specially the content creation process for digital & social media channels

-      High competency and proven track record of project management for high profile global programs.

-      Experience managing a high volume of project in parallel with geographically dispersed teams.

-      Ability to work under pressure with executives and stakeholders both at the corporate and business levels

-      Good communication and influencing skills

-      Good spoken and excellent written English

Thông tin khác

  • Bằng cấp: Đại học
  • Độ tuổi: Không giới hạn tuổi
  • Hình thức: Nhân viên chính thức

Giới thiệu về công ty

California Fitness & Yoga Centers

www.cfyc.com.vnQui mô công ty: 3000
Tập đoàn Fitness and Lifestyle Group (FLG) là tập đoàn về thể dục thể hình và chăm sóc sức khỏe hàng đầu châu Á-Thái Bình Dương có trụ sở chính tại Úc. FLG...Chi tiết

Content Lead

California Fitness & Yoga Centers

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