Techfarm is looking for a skilled Content Marketing Specialist to join our team. The Content Marketing Specialist will play a crucial role in creating, editing, and managing high-quality content that supports our marketing efforts and engages our target audience. This role is critical in driving our content marketing efforts related to product cryptocurrency analysis, blockchain technology, and the digital asset market. The position is also expected to monitor progress to agreed measures and within set organizational procedures.
• Owning overall content strategies and coordinating with design, product, engineering, and operations.
• Develop and produce various types of marketing content, including blog posts, articles, social media posts, email campaigns, infographics, and video scripts.
• Manage content distribution across various platforms, including social media (facebook, Telegram, Discord, Twitter), email, forums, and crypto-related websites.
• Monitor and analyze social media performance making data-driven adjustments to enhance engagement and reach.
• Analyze market trends, cryptocurrency on-chain data, economic reports, and competitor activities to identify content strategies.
• Ensure that all marketing materials, contents, and communications align with the company's brand identity and values.
• Implement SEO best practices in content creation to improve search engine visibility and rankings.
• Maintain an organized content calendar to plan and schedule content releases.
• Other tasks requested by the line manager.
• Bachelor's degree in Business, Marketing, or a related field.
• Proven experience of at least 2 years in content creation, editing, and content marketing preferably in the cryptocurrency or blockchain industry, on-chain data analytics, and economic and business analytics.
• Strong understanding of SEO and content optimization.
• Familiarity with content marketing tools.
• Experience with video and multimedia content creation is a plus.
SKILL & ABILITY:
• Good analytical and critical thinking
• Excellent English writing and editing skills with impeccable grammar and attention to detail.
• Excellent communication skills in both English, Vietnamese and interpersonal skill
• Good presentation and documentation skills
• Strong self-discipline but be mindful of everyone
• Creative thinking and the ability to generate innovative marketing ideas.
• Growth Mindset: embrace the challenge and learn
• Ability to work independently and as part of a team.
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