1. INTERNAL COMMUNICATIONS (Main duty)
- Implementing and conducting Internal Communications plan to enhance employees’ engagement and satisfaction under direct supervision;
- Propose to direct supervisor (s) ideas/initiative to strengthen and increase the efficiency of Internal Communications by developing and managing Internal Communications tools such as: Print Newsletter, E-Newsletter, Digital & Social Media platforms and Offline Activity; etc.;
- Develop and write-up, edit content for Internal Communications materials such as: Regular/ Ad-hoc message from the Executive Leadership teams, E-Newsletter from AEON Group and AEON Vietnam, Post/ Article on Social Media/ Digital Platform, Video, etc.;
- Managing, Coordinating with internal stakeholders: HR, Labor Union on collaboration projects to ensure deliver Internal Communication objectives ;
- Supporting CCSR team members to organize Corporate’s events: CSR activities, press conference, store opening, supplier conference, etc.
2. CORPORATE BRANDING
§ Supervision and Management of Tradenames and Trademarks:
- Administrating, and making comments on usage of, or newly designing of all marks (Trademarks of either registered nor un-registered), sounds, colors and presences evoking corporate images.
- Co-branding: any co-branding activities must be inspected by CC; CC is not in charge of co-branding of sales promotions;
- Maintenance of Use of Tradenames, and Trademarks in forms of Signboards;
- Administrating, engaging, disengaging and maintaining any use of our brand marks such as signboards, façade signs and lawn signs which are not directly linked to the sales and promotions. Avoiding the doubt, CCSR will surely administrate and have rights to approve or disapprove regarding any usages of brand marks and names including usages on promotional goods, gifts, receipts, invoices, pamphlets etc., but CCSR are not in charge of making decision as a department in charge. Any and all such sales and promotion related usages must be requested or promoted by requesting departments who are in charge, or who want to use, or who will to use such brand names and marks evoking our brand images.
- Consultations of Trademarks
§ Branding Guidelines;
- Drafting, proposing, updating, officalizing and administrating Branding Guideline.
- Inspecting, consulting and administrating Intellectual Properties such as Trademarks. Applying for registration or proceeding for such registration activities and any legal proceedings shall not be in charge of CCSR, however, CCSR is responsible for checking expiry date, requesting for applying or renewing registrations to the department in charge of IP (Intellectual Properties) including Domains if necessary, and watching any infringements in the society to warn and protect our brands by any necessary actions, except legal proceedings.
§ Domain Managements;
- Inspecting, consulting and administrating URL to maintain, except proceedings. Any proceedings shall be in charge of IT Department.
§ Brand Health Check
- Implementing Brand Health Check regarding to company request time to time
§ Market and Competitor survey
- Monitoring, collecting information/data from competitors and doing market survey if necessary to support corporate branding communication strategy
- University degrees (Communication, Marketing) )
- Strong English Skills, (Recommendable but not required, Japanese Skills)
KNOWLEDGE, SKILLS & BEHAVIORS:
- Project management skills
- Very fluent in English (more than average of spoken and written)
- Experienced in content creator
- Strong experience of using communications tools such as: Print, E-Newsletter, Digital & Social Media platform, etc.
- Having knowledge on producing communications materials such as: Design, Video Production, etc.
- Strong communication skill (both verbal and written) with all people at all levels of company
- Strong knowledge of presentation skills and choosing appropriate words as both verbal and writing skills
- Basic risk and crisis management skills
- Details oriented and being able to handle multi-tasks.
- Good problem solving skill.
Good organizing and time management skills.
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