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HSBC Vietnam

CRM and Analytics Manager, RBWM (GCB6)

HSBC Vietnam
Ngày cập nhật: 20/08/2019

Thông Tin Tuyển Dụng

  • Nơi làm việc: Hồ Chí Minh


  • Ngành nghề: Ngân hàng

    Hết hạn nộp: 27/08/2019

  • Cấp bậc:

Mô tả Công việc

The role reports to VP CRM & Analytics for RBWM. The role responsible for managing and implementing RBWM's CRM and Analytics initiatives, both for Local & Regional. The CRM & Analytics strategy seeks to build long term, ethical client relationships and high quality analytical output; with the goal of deriving long term values from each individual customers.
The role is responsible for the preparation and execution of all customer information and provision of analytical support for customer initiatives (e.g. campaigns) and to support all RBWM activities in areas of Proposition and Product Management. The individual is also expected to collaborate with other team members to identify key trends that arise from the analysis of customer data and work with other areas in CVM to ensure they are planned into BAU activity where appropriate.
The role is required to collaboration with MKT and the various business partners (eg. Sales & Distribution, CCR, IT, Products & Planning, OPPS, etc). It covers the full loop of strategizing, planning & development, executing, evaluating and enhancing tools, programmers and initiatives.
Impact on the Business / Function
• Plan and implement all CRM projects with the Regional and/or relevant business units so as to deliver a highly efficient CRM & Analytics platform to increase profitability and sales number for all different products and sales forces
• Ensure that the approach is collective and comprehensive, considering people, processes, culture and systems
• Assist VP CRM & Analytics to utilize customer data to actively prepare product treatments to optimize value for both customer and Bank in line with our customer propositions
• Collaborate with other team members to integrate and enhance CRMS usage as part of customer management and sales process, including processes and system improvements
• Support VP CRM and Analytics to run initiatives/campaigns across all sales channels, including self-service, online channel, lead-bank program…
• Support VP CRM and Analytics to Standardize all CRM core process/workflow. Maintain regular data cleaning and data integrity programs to ensure that RBWM database continues to have high data integrity
• Works on assigned regional/local projects
• Monitoring & suggesting solution to improve RBWM customer database integrity when required
Customers / Stakeholders
• Deliver support to sales channels to create/ maintain/expand customer relationships
• Support VP CRM and Analytics to provide advice to end users to optimize the use of CRM-system platform to drive and deliver sales growth, includes the use of artificial intelligence of CRMS (eg: IS /KET) to build and generate business leads to the respective sales streams
• Support VP CRM and Analytics to provide system training & refresh training for business users if required
• Treat customer fairly with integrity
Leadership & Teamwork
• To support VP CRM & Analytics in providing a high quality, customer driven, support function
• Proactive work on assigned initiatives while ensuring timely implementation
Operational Effectiveness & Control
• Assist VP CRM and Analytics to determine the need and monitor our competitive position in complaints within assigned customer segment through market research, data warehouse analysis, complaints data and feedback from other business units and line managers. Support VP CRM & Analytics to execute the analysis and use information gathered to develop strategies to optimize the customer experience
• Collaborate with the team to build up an effective team through communication, knowledge sharing, and development plans. Join up to cultivate an environment that supports diversity and reflects the HSBC brand
• Review & improve the process for providing leads sales teams in a timely manner
• In some projects / assigned areas, act as main contact point for ASP on CRM & Analytics related matters
• Comply with internal control/Compliance policies
• Be responsible an adequate understanding of all relevant regulations applicable to the business and generally assisting with resolution of compliance related issues
• Complete tasks and fulfill responsibilities as outlined in CDD LoBP, AML Policy; Sanctions Policy and always stay vigilant to identify and report warning signs to detect, deter and protect customers and the bank from fraud and financial crimes

Yêu Cầu Công Việc

To be successful in the role, you should meet the following requirements:
• University (BA) or (BS)
• Two to five years of experience
• Experience in banking, finance or related industry
• Knowledge and skill of CRM and Analytics
• Good time management, good communication skill
• Able to meet tight deadlines and multitask
• Excellent analytical capabilities
• Exhibit strong interpersonal skills
• Must be independent worker as well as a good team player

Thông tin khác

  • Hình thức: Nhân viên chính thức

Giới thiệu về công ty

HSBC Vietnam
If you are looking for a career that will help you to stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the...Chi tiết
Job tags / Kỹ năng:CRM & Analytical Manager GCB

CRM and Analytics Manager, RBWM (GCB6)

HSBC Vietnam

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