[Digital Bank] Senior Performance Marketing Specialist

FE CREDIT
Địa điểm

Hồ Chí Minh

  • Lương

    Cạnh tranh

  • Kinh nghiệm

    2 - 3 Năm

  • Cấp bậc

    Trưởng nhóm / Giám sát

  • Hết hạn nộp

    27/12/2020

Phúc lợi

  • Laptop
  • Chế độ bảo hiểm
  • Chế độ thưởng
  • Chăm sóc sức khỏe
  • Tăng lương
  • Nghỉ phép năm

Mô tả Công việc

ROLE AND RESPONSIBILITIES

  • Planning, execution and optimization of paid digital marketing campaigns across platforms including Google Ads, Facebook/Instagram.
  • Management of platform daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return.
  • Development and/or direction of tactical plans for successful segmentation, reach, nurturing and conversion strategies within and across digital channels and platforms
  • Development and/or direction of optimal posting content, assets and tracking in accordance with overarching strategy for content inclusive of owned and earned initiatives.
  • Reporting on daily/weekly pacing and progress of tactics toward monthly/quarterly/annual target performance metrics.
  • Ongoing observation, analysis and provision of insights and implications that fuel tactical recommendations for ongoing performance optimization
  • Completion and delivery of tasks and deliverables on time with accuracy, consistency and against project expectations
  • Continuous knowledge of up-to-date digital channel-specific trends and best practices, for daily application as well as regular team and agency-wide report outs and thought leadership
  • Research and substantiation of digital channel effectiveness in support of strategy development and new business development

Yêu Cầu Công Việc

​​REQUIRED QUALIFICATIONS:

  • BA degree or higher in marketing and/or communications from an accredited institution   
  • Minimum of 2-4 years of digital marketing experience in an agency or internal marketing team with hands-on proficiency within aforementioned digital platforms   
  • Proven experience managing cross-channel campaigns for multiple clients simultaneously    
  • Strong ability to execute ideas through copy/post writing and content development  
  • True passion for marketing, digital channels/platforms and overall problem-solving
  • Google Analytics, Facebook Blueprint and/or digital marketing-specific certifications

Thông tin khác

  • Độ tuổi: Không giới hạn tuổi
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