Work with internal and external, other digital advertising content provider to ensure we align with the latest update on digital media to provide the digital brand strategy platform to brand.
Manage multiple digital projects and maintain schedules and budgets.
Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.
Managing launch campaigns for new products.
Ensuring effective, branded digital media communications including the company website.
II. Campaign Management on EC Platform:
Plan and manage an integrated campaign calendar based on brand & partners activities.
Collaborate with internal stakeholders – as well as external partners (Lazada, Shopee, Tiki, agency, etc.) to deliver best-in-class E-commerce campaign, consumer experience, and business results/ KPIs from planning to execution.
Monitor E-Commerce trends, interesting initiatives, and market best practices.
Check and ensure all onsite visibilities are delivered effectively in both timeline and sale revenue targeted.
Manage and control product and brand appearance in both homepage and cat- page (banners, product images…) to make sure the website always presented in a good manner and best practice for user experiences.
Understand and analyze platform reports to make sure bad/good performance is noticed and key points can be shared within the team.
Proactive in suggesting any methods and campaign push sales revenues and increase shopper engagement with the site.
Working closely with internal teams to plan, develop and execute value mechanisms that generate sales revenue.
Collaborate with the internal team, agency, and other vendor partners to optimize the user experience.