Based on the marketing research and the investigation of competitors, plan and build implementation strategy of the social media campaigns in term of budget, target, format and timeline.
Liaise cross-departments to collect information, process, edit, publish and share posts as requested;
Schedule the posts
Track and analyse audience data collected from social media channels, evaluate efficiency of social media performance based on KPIs
Enhance VGU presence on social media, encourage and enhance the community engagement with VGU on social media; optimize all social media channels;
Monitor post content to be appropriate with the policy and regulation of VGU;
Ensure the consistency of every marketing message in advertisements, product development and branding activities cross-departments;
Continuously track and reply comments and inbox message on social media to maintain the audience engagement; get rid of inappropriate comments; Manage and transfer potential leads to related departments to contact.
2. Digital Marketing
Plan and propose budget for digital marketing campaigns;
Collaborate with different departments to collect information, create materials to run digital advertisement campaigns on Facebook, Google, Cốc Cốc and online newspapers;
Run advertisements on Facebook, Google, YouTube & others; keep track and evaluate the advertisement efficiency to optimise the campaigns;
Liaise with marketing agency to build, process, measure and optimize digital marketing campaigns; Manage and transfer potential leads to related departments to contact.
Consult and introduce VGU's study programs to audience on social media or students and parents at the events organised by VGU or other agencies.
Support to organise events such as workshops, conferences related to student recruitment;
Contribute to the event planning including budget, estimation of number of participants and logistics.
Yêu Cầu Công Việc
Bachelor degree in Business Administration or related majors like marketing, communication and touristic
Knowledge of digital media, marketing research, marketing tools
Knowledge of social media, and how to approach different target customers in different context via social media
Knowledge in education sector, especially in higher education
Experience with working with marketing agency and run digital advertisement
Experience in organize and support events
Ability to use social media tools
Ability to establish and run digital marketing campaigns in-house
Good communication and presentation skills
Good English and Vietnamese skills
Ability to use data analytic tools and data management tools
Ability to work in team and multi-departments
Professional working attitude in all situation, logical thinking and creative
Adapt to work pressure and be willing to support co-workers to achieve the common goals
Able to work independently in multi-cultural environment.
Thông tin khác
Thời gian thử việc: 60 days
Cơ hội huấn luyện:
VGU supports lifelong learning of its employees by means of personnel development and training.
Training programs, develop human resources suitable to the job.
Không giới hạn tuổi
Thời gian làm việc: Monday to Friday; 8:30 - 16:30
International university with multicultural staff who celebrate your achievements
Professional, friendly working environment
-13th month salary
- 24h medical care, bonuses in Teacher day, Tet…, uniform allowance and other benefits will be following to the Vietnam Law and the university's regulations.
- A daily shuttle bus will be offered for VGU staff between HCMC and Binh Duong campus.
Ngày nghỉ: Employees are entitled to annual leave of 12 days; Public holidays are typically off as it occurs also as per Vietnamese Labor Code