Work closely with Marketing Manager and Athlete Development (AD) team to plan the strategy, execution implement and measure the business impact of Facebook ads.
Assists the AD in creating an impactful marketing strategy to capture the company's target market through audience segmentation, a/b testing and conversion rate optimization
Coordinate with the Marketing Design and Content teams to create advertising materials
Measure and report performance of all Facebook ads campaigns
Configure event tracking via pixels or Google Analytics custom events to measure campaign results.
Report & analyze all ads campaign & normal posts
Website:
Plan, implement, manage, monitor and upgrade the organization's website.
Website & blog maintenance/updating
Track, compile, and analyze web site usage data.
Respond to and troubleshoot all website issues.
Collaborate with all staff and management to ensure that the website aligns with brand strategy and meets the organization’s standards.
Keep up-to-date with industry best practice and monitor competitor websites.
EDM
Creating and monitoring a wide variety of email marketing campaigns
Ensuring design and layouts of emails are optimized, user and mobile-friendly
Proofreading key messaging in and out of email templates