1. Plan & propose digital marketing strategy to promote Aeon private brands (Topvalu, Daiso, GlamBeautique, etc.) to target customers:
– Continuously analyze PEST, SWOT, company, target customers, competitors to clearly understand current situation.
– Plan & propose 6Ps strategy, marketing calendar, promotion campaigns to achieve company goals.
– Develop & manage social networking channels: Facebook, zalo, YouTube, Instagram…
– Utilize all owned, earned & paid media to effectively & efficiently reach KPIs & objectives.
2. Develop & optimize current & future Ecommerce platforms:
– Analyze & optimize current platform: UX UI, front-end, back-end & customer purchasing process.
– Take part in projects to build & develop new platform follow company direction.
– Cooperate smoothly with payment, delivery & other service partners to bring all-rounded experience to customers.
– Integrate & utilize supporting system & tools such as CRM, Insider, Salesforce to maximize customer life time value
3. Develop Content Strategy to increase audience & enhance customer’s engagement.
– Plan & lead the development of various content such as blog articles, videos & images and effectively distribute them to target audience in order to gain more traffic, web views & ultimately reach target revenue.
– Develop content strategy that go through 5 levels of marketing funnels and drive audience to become loyalty customer.
– Define target audience persona and then effectively using KOL or influence to gain increasing awareness & sales.
4. Lead marketing team to achieve KPIs & target, including traffic, users, conversion rate, revenue and other KPIs.
5.Control Marketing budget & expenses to reach target operating income.
1.Qualifications & Experience:
– Bachelor’s or MBA Degree in Business or Marketing
– 6+ Years Experience in Digital Marketing or similar position.
2.Knowledge, Skills & Behaviors:
– Strong Written and Verbal Communication Skills
– Insights of retail & customer journey
– Fluent in English (verbal & written).
– Team-Oriented, Goal-Oriented, Customer-Oriented
– Full understanding of social media, digital ads & martech
– Knowledge of content planning & management
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