Responsible for planning, developing and implementing merchandising strategies and programs to drive sales and profitability, and enhancing the Highlands Coffee brand. Develop a strong merchandise product portfolio to meet the needs and preferences of customers and maximize profitability. Ensure that the teams are all working in conjunction with the merchandising strategy, the needs of the customer and the ultimate direction of the company.
Budgeting & Planning:
Analyze market trends, consumer behavior, and sales data to develop Merchandising strategies & Annual Plan that linked with Department and BU AOP.
Evaluate the sales results of the previous season to determine sales budget proposal of the new season (Comp Growth %, System Growth %)
Forecast profits/sales and plan budgets
Collaborate with the marketing department to brainstorm new projects, campaigns, and business ideas
Understand competitors’ activities, customers’ need & preferences based on sales data and market research to proactively propose interventions, develop strong portfolio to deliver sales target, increase customer satisfaction and loyalty.
Identify gaps in the market and develop new products to fill those gaps.
Build effective pricing strategies based on analysis of competitor data, market conditions, customer behavior, cost structures, the potential impact of pricing decisions on company’s brand image and customer relationships to maximize sales and profitability while maintaining a strong competitive position in the market.
Regularly evaluate the performance of individual products and the overall product mix to make decisions about which products to keep, which to replace, and which to add in order to optimize sales and profitability.
Develop and implement plans to improve Sales results, maximize revenue, margin, and inventory
Plan and execute promotional campaigns to drive sales and increase customer engagement.