Plan, propose & execute Marketing activities for all Brands according to monthly, yearly MKT plan.
Identify target audiences and determine effective communications methods via which to communicate to that audience.
Working closely with Shopping Malls, Department Stores, Communities to establish promotion plan & execute related tasks.
Generate opportunities to cross promotion with all current and potential partners.
Follow-up, and execute related activities in Brand’s communication events & Sponsorship events.
Manage website & social media channels of all Brands.
Propose and manage creative & production works with agencies.
• Assist in enhancing the public perception and image through press releases, relationship building and social media.
Assist in developing working relationships, cultivating and enhancing beneficial relationships with influential media contacts, both mainstream and social, liaising and networking with same on a frequent basis.
Assist in develop and maintain database of media contacts, acting as media liaison as required.
Assist in the management of communications budgets.
Identify and cultivate new communications and media exposure opportunities.
Perform special projects and any other duties and tasks as assigned by the Marketing Communications Manager.
Observe, analyze, evaluate and report on monthly and yearly marketing activities.
Report to Marketing Communications Manager and works in close cooperation with the Operation team, and Brand team.
Yêu Cầu Công Việc
Tertiary qualifications with English, Management, Business, Journalism, Media Studies or Marketing preferred.
Relevant experience of at least 2-3 years working in a similar Marketing Executive or Trade Marketing Executive position.
Advance knowledge on Retail industry. Strong connection with Shopping Malls, Department Stores & related Communities is an advantage.
Advanced knowledge of various media channels, whether written, oral or visual media, both traditional and online.
Excellent communications skills, both oral and in writing.
Fluency in English is an advantage
Proficiency on software programmers including but not limited to Microsoft Word, Excel and PowerPoint.