• Developing ideas, planning strategies, plans, solutions and organizing the implementation of overall and detailed marketing activities in each stage at home and abroad, especially the target markets.
• Planning to coordinate with departments in the company to organize, implement, and advertise advertising and communication programs such as advertising, sponsorship. Ensure the goal of Marketing is always associated with Business.
• Organizing and implementing PR programs, events, trade marketing at home and abroad
• Lead and coordinate with Sales Department to organize the implementation of market research activities and programs, research information about products and competitors to segment the market and identify the target market.
• Organizing and implementing marketing activities through advertising programs and projects on billboards, panels, etc.
• Budget planning, management and allocation of costs for marketing activities.
• Building and developing the company's brand identity management system
• Building relationships with industry partners, Consulates, Business Associations at home and abroad
• Understand and know well about Trade Marketing
• Develop and evaluate employee KPIs
• Evaluate SPM prospects and launch SPM
• Make work reports according to company regulations.