Responsible for the marketing strategy planning to achieve company’s objectives.
Develop plan, content, and idea branding
Managing the budget of the marketing department.
Researching and analysing market trends and competitors.
Following and controlling marketing campaigns, review performance marketing campaigns.
Controlling the company’s attendance at events.
Managing Marketing team ( PR, Digital, Community, Media).
Working closely with other departments to develop marketing plans
Managing Digital MKT : out source / inhouse
Make MKT strategy to attract traffic / boost sales
Building or promoting, conveying marketing messages to customers
Increasing brand awareness on Social Media channels
Plan and improve customer experience through platforms: Website (core platform), Online advertising, Social Media, Email, finally Mobile, Content, Video, Digital OOH, etc ... to boost SEO results (Google Analysis, Google Web Master Tools, Ahrefs, SEMrush…).
Collaborate with members of the Marketing team to create detailed content ideas for website, Fanpage, Youtube, Instagram, Zalo…. and advertising channels
Actively update new trends and media channels on the market to apply to projects and products that the company offers.
Yêu Cầu Công Việc
Have at least 3 years’ of working experience in launching successful marketing campaigns, branding awareness, Prior experience in media companies, cultural, art, entertainment, film, television ...
BS/MS degree in marketing (PR Marketing, Advertising, Media…) or a related field
Foreign language: English skills in listening, speaking, reading and writing
Basic knowledge of Ad Network, Display Ads, Paid Search, CPM, CPC, CPA ...
Website traffic analysis and ranking tool,
Paid Search / Display / FB advertising research tool
Measurement, analysis and A / B testing tools
Experience in setting up and optimizing Google Adwords campaigns (inoutsource)
Skills: Communication, persuasion; problem solving, case management, risk management; Creative, dynamic
Ability: plan implementation; To elaborate contents and make edits; Integrate new technology into practice Have a great relationship, especially the press.