- Develop a strategic marketing plan in alignment with the company’s strategy and mission. - Build GHN brand as the most trusted logistics services in Vietnam via online, offline, PR, events, trade activities. - Understand, develop and monitor marketing budget to ensure cost-effectiveness of all marketing activities. - Oversee and monitor all marketing plan execution, constantly track performance across all channels on sales & marketing dashboard. - Coordinate with other departments (BD, Operations, Tech, PR, Customer Service & Legal) to ensure brand consistency and campaign effectiveness. Monitor and communicate post-campaign metrics with related teams. - Research competitive landscape in related logistics and ecommerce businesses. Understand online merchants and end-users. Identify potential communication channels - Build customer platform & customer segmentation across all digital touch points. Understand customer behaviors via data. - Build offline branding touch points by leveraging GHN & partner infrastructure - Build and grow marketing team by recruiting, training, developing, managing and engaging team members
Yêu Cầu Công Việc
* Requirement:
- Minimum 8 years of experience in marketing including digital marketing, branding and communication - At least 2 years of experience in Marketing Manager role - Experience in a FMCG/ e-commerce company/ B2B business is preferred - Customer-centric and business-oriented mindset - Strong leadership and stakeholder management skills - Strong Data-driven & financial mindset. Good analytical skills - Be an excellent communicator, both verbally and in writing, both in Vietnamese and English
* Benefit
- Attractive salary - Group's opportunity to try other BUs. - A team of experienced management and sharing spirit, training the successor team. - Holidays: 12 days leave. - PVI insurance. - Annual health examination. - Company trip. - Bonus for the 13th month