Marketing Project & Campaign Management Manager

Phúc lợi

  • Chế độ bảo hiểm
  • Du Lịch
  • Chế độ thưởng
  • Chăm sóc sức khỏe
  • Đào tạo
  • Tăng lương

Mô tả Công việc

OBJECTIVE:

Reporting to the Marketing Director, the appointee should have knowledge, experience on data analytic and budget planning and tracking. This is a collaborative role and is expected to add significant value to Business marketing and leads generation.

COMMUNICATION:

Internal: IT, CEO office and Internal marketing units and departments; BICC; Finance - Close collaboration and engagement with all key stakeholders ;Close collaboration to get needed data and information for report tracking

External: Vendor - Vendor management and selection for cost optimization

KEY RESPONSIBILITIES:

Financial Tracking

  • Manage Marketing Budgets & Spends Tracking - Annual, Quarter, Month
  • CPA & ROI forecasting
  • Vendor Management and Cost Optimization
  • Spends Analysis by Biz, Channel, Media

Analytics:

  • Analyze data to evaluation performance of existing campaigns
  • Continuously work with Business teams to spot opportunities to grow business i.e. in terms of Pricing, Upsell and Cross-sell by analyzing data and drawing customer insight
  • Take responsibility to prepare, analyze and provide customer segmentation and profiling
  • Cooperate with Business Intelligence Competency Center (BICC) on Customer Data enrichment initiatives (e.g. updating profile, demographic, income, profession data)
  • Always drive campaign quality, which will include routine review of campaign data, feed file reporting & analysis as well as participation in any campaign improvement efforts.

Performance tracking:

  • Take responsibility for result analysis and recalibration
  • Deliver regular reports of campaign results by liaise with BICC in support of marketing campaign files (or related marketing data) for the conversion analysis
  • Work within a budget and report any overspend
  • Deliver regular reports of campaign results, including web analysis and evaluation against agreed KPIs
  • Campaign Performance Tracking, KPIs tracking, and centralized reporting

Yêu Cầu Công Việc

  • University Graduate - major: Business, Finance preferred
  • Min. 6 years of working experience in banking and financial service, specialized in tactical analysis and campaign management
  • Prior experience in a financial analyst role is an advantage
  • Agency experience in analysis can be counted as an advantage​
  • Language requirements: Vietnamese-native, English –fluent
  • Strong expertise in working and providing insight from data and numbers
  • Leadership skills to collaborate with diversely-skilled teams to achieve business outcomes
  • Familiarity with SQL, SAS and running queries for data analysis, data quality, and ad-hoc counts and reporting
  • Excellent analytical and project management skills
  • Excellent follow-up skills with strong influencing and networking skills
  • Good presentation skills with an eye for the art​
  • Language requirements: Vietnamese – native, English – advanced
  • Computer Skills
  • Advanced skills in Microsoft Office applications

Thông tin khác

  • Bằng cấp: Đại học
  • Hình thức: Nhân viên chính thức
  • Độ tuổi: Không giới hạn tuổi
Địa điểm

Thông Tin Tuyển Dụng

Giới thiệu về công ty

3B Floor, Ree Tower, 9 Doan Van Bo, Dist. 4, HCMC

Vũ Thế Quang

10.000 - 15.000 nhân viên

https://career.fecredit.com.vn/

We were founded as Consumer Finance Division of Vietnam Prosperity Joint-Stock Commercial Bank (VPBank). In 2015, we successfully transferred to an independent company with the Brand FE CREDIT. Since then, we continuously have been enlarging and taking the leadership of consumer finance market in Vietnam. Our success is built on serving the best sake of our customers; we are keen on designing... Xem thêm

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