Trade Marketing Manager will manage all types of campaigns and channel activities for Modern On-Trade channel – HORECA.
This position will play a key role in leveraging key assets of Premium/ Innovation brand apply to store/ customer/ Key Account level with the goal of gaining incremental ROS (rate of sales) and distributions by channels, On-premise outlets, universities, etc. This role will be ultimately responsible for the timely roll out of all aspects of all promotions including but not limited to POS, sweepstakes, fulfillment and event liaison.
The position is leading night life sub segment which is most excited segment of Heineken Vietnam Brewery with a specific focus on leveraging all available assets to grow business.
Essential Job Functions:
Demonstrates understanding of shoppers and customers behaviors specific to the region to develop right strategy at right region.
Perform full year planning trade activities in line with business objectives/ brand objectives
Execution of National and Regional customer marketing strategies and sales-related events for all company products based on Brand Strategy.
Drive sales out performance by building and developing brand image, grow volume and revenue through executing trade and channel activities.
Build collaborative plans with key partners and key accounts that share a focus with the company’s entire portfolio.
Responsible for the National MONT Trade Marketing Budget (track all spend, monthly reporting).
Involves ongoing sales data analysis (trends, competitors, category, etc.)
4 years at least in Trade Marketing specific in On Trade Channel/ HORECA.
Excellent verbal and written communication skills, English skill is preferred.
Fact base and data driven analysis
Able to work independently and travel to region
Strong negotiation skill
Able night visit outlet is preferred
Lầu 18&19 Tòa nhà Vietcombank, 5 Công Trường Mê Linh, Quận 1
Phòng Nhân Sự
1500 - 2000 nhân viên
Heineken Vietnam Brewery, was established on December 9th, 1991 by Saigon Trading Group (SATRA) and Asia Pacific Breweries Ltd. (APBL) – now Heineken Asia Pacific Pte. Ltd. (HEINEKEN Asia Pacific). The brewery covering an area of 12.7 hectares in Thoi An Ward, District 12, HCMC is one of the most modern breweries in Southeast Asia. For a number of years, Heineken Vietnam Brewery has been one... Xem thêm