● Online Advertising: How can we deliver the most relevant ads and maximize our lead volume?
● Conversion Funnel Optimization: How can we optimize our conversion rate from lead to sales to achieve the best possible CAC and CIR?
To accomplish these objectives, you’ll need to lead company’s performance marketing and optimize every step of the customer purchase journey.
● Contribute continuously actionable, backed-by-calculation ideas to achieve growth targets;
● Ensure continual growth and performance improvements by testing and tracking for outcomes of:
o New treatment packages, offers & products based on discussion with arketing stakeholders;
o New technologies and strategies based on data-driven insights and research;
● Apply your expertise and skills to manage all online marketing channels (including but not limited to Facebook, SEM, Zalo, GDN, YouTube ads, SEO)
● Manage, test and optimize ads creative assets to maintain high action rate of ads viewers;
● Manage, test and optimize ads landing pages to maintain high conversion rate of paid traffic;
● Work closely with Marketing team to ensure all events & promotional campaigns will contribute significantly to growth targets;
● Work closely with Telemarketing & Sales teams to optimize lead quality, the conversion rates from lead to sales and the CIR:
● Work closely with our Data Analytics team person to troubleshoot and develop action plans to overcome growth challenges;
● Work closely with IT team to streamline offers and/or promotions from ads campaigns to non-ads digital assets to deliver growth targets;
● Live a strong performance-focused culture that identifies with the overall company vision.
We encourage you to:
● Care deeply: be empathetic towards and listen to our customers and your colleagues;
● Own it: take ownership and drive for results while exemplifying a positive attitude;
● Move quickly: be proactive, adapt quickly and break down barriers;
● Challenge the status quo: innovate, test and optimize continuously;
Enjoy a healthy life: workout, run, dance, compete, stretch, pump some iron or do whatever makes you feel good.
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