Mô tả Công việc
Responsibilities:
1. Marketing & Sales:
1.1. Strategic Planning:
- Understanding market environment, customers, consumers competitors, through field visit, research, market intelligence, analysis tools to develop Brand Plan, Financial plan, Sales Force Effectiveness (SFE) plan in short term and medium term.
- Ensuring the brand objectives to achieve within the approved Advertising & Promotion resources by monitoring and analyzing it on monthly basis in coordination with finance and controlling.
- Partnership development and build professional relationship with key stakeholders (internal and external).
1.2. Operation and execution:
- Managing the brand: propose and develop Unique Selling Point and Brand Positioning, Brand communications, Marketing and Sales tools quarterly.
- Implementation & Tactics: Prepare marketing Mix and Implementation Plan including Below the line (BTL)/Above the line (ATL) activities…
- Forecasting: market base forecasting, manage stock issues.
- Prepare and allocate target, incentive scheme …aligned with brand objective, Commercial Solution Sales contest and manage payment on time.
- Managing Information gaps: Market research, assessing competitive activity
- Closely cooperate with Multiline team to increase availability and coverage in Pharmacy Channel.
- Develop and manage trade marketing network, sub-distributors, other partnerships in marketing and distribution Nationwide.
- Conduct market research (if requires) to enhance customer insights, recall message and brand healthy in market.
1.3. QBR development:
- Quarterly review: Define key issues and opportunities with valid assumptions, impact, actions, timeline.
- Measure results, Evaluate, Propose & carry out corrective action.
- Attend training/meeting/ Quarterly Business Review meeting, events based on approved plan to make sure brand strategy and objectives are meet/exceed expectation.
2. Internal and external Communication:
- Cooperate with internal and external stakeholders to make sure that the planning and execution on target, on process, on time.
- Ensure field force understand the communication strategy and the action plan by providing them regular Plan of Action (POA) in a simplified / easy to understand version.
- Field works and field visit for brand execution, Key Opinion Leader (KOL) development, Key decision makers in hospitals/Insurance, dual visit with Sales for coaching, market updates…with actions.
- Team management: recruitment, retention, motivation team and make sure staffs understand and execution daily activities with company policy, compliance, code of conduct.
- Conduct Team meeting weekly, monthly, quarterly and submit reports on time with high quality.
- Manage staffs’ payment on time and effectively based on market needs and brand objectives.
- Promotional: develop brochures, gimmicks, materials, MIMS materials align with brand strategy, approved budget and allocate quarterly to team.
- Cooperate with Hospital and Pharmacy Multiline team to drive tender, retailers, wholesalers support for business.
- Close relationship with key contacts in principle to make sure both sides keep updating the expectation and alignment.
- Contribute to Commercial Solutions on Standard operating procedure (SOP), process, team building, share best practices…and attend all required training/meeting locally and pro re nata (PRN).
3. Training and development:
- Cooperate with training, SFE, medical to organize quarterly refresh training about product knowledge, disease knowledge, SOP, Customer Relationship Management (CRM), Data base, update call Center (if any).
- Involve and attend recruitment, retention, motivation, development process for team and Commercial Solutions team.
- Involve New Product Development process and lead new product launch based on management approval.
