Heineken Vietnam Brewery

https://heinekenvietnamcareers.com/

Heineken Vietnam Brewery, was established on December 9th, 1991 by Saigon Trading Group (SATRA) and Asia Pacific Breweries Ltd. (APBL) – now Heineken Asia Pacific Pte. Ltd. (HEINEKEN Asia... Chi tiết

Research Manager

Phúc lợi

  • Laptop
  • Chế độ bảo hiểm
  • Du Lịch
  • Phụ cấp
  • Chăm sóc sức khỏe
  • Đào tạo
  • Tăng lương
  • Công tác phí
  • Nghỉ phép năm

Mô tả Công việc

  • Provide relevant Consumer & Shopper Insight and research expertise to lead the implications to support stakeholders decisions follow Heineken ‘Must Win Batter’ framework

  • Continuously build Consumer Knowledge and synthesize consumer understanding to drive the high-impact insight-based inputs & recommendations that drive brand/business strategies, innovation to win in the marketplace.

  • Continuously develop and apply market research tools and methodologies, while optimizing outputs of the different research instruments, build consumer/shopper intimacy, build and share knowledge.

  • Leverage and apply continuous research approaches including Retail Measurement, Consumer Panels, Brand Health Tracking, Macro trends and connect the dots in a synergized manner.

  • Drive the culture and mindset of moving from Data to Understanding to Insight; including ability to answer business and brand questions in an integrated manner bringing the story together.

  • Leadership and development of team and a robust talent pool.

Yêu Cầu Công Việc

  • Minimum Educational qualification: Bachelor’s Degree

  • 6-8 years of experience in market research in FMCG and have experience in leading and managing direct report(s)

  • Need to have experience working with Retail Audit, Consumer Panel and Brand Health methodologies

Thông tin khác

  • Độ tuổi: Không giới hạn tuổi

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