Heineken Vietnam Brewery, was established on December 9th, 1991 by Saigon Trading Group (SATRA) and Asia Pacific Breweries Ltd. (APBL) – now Heineken Asia Pacific Pte. Ltd. (HEINEKEN Asia... Chi tiết
Provide relevant Consumer & Shopper Insight and research expertise to lead the implications to support stakeholders decisions follow Heineken ‘Must Win Batter’ framework
Continuously build Consumer Knowledge and synthesize consumer understanding to drive the high-impact insight-based inputs & recommendations that drive brand/business strategies, innovation to win in the marketplace.
Continuously develop and apply market research tools and methodologies, while optimizing outputs of the different research instruments, build consumer/shopper intimacy, build and share knowledge.
Leverage and apply continuous research approaches including Retail Measurement, Consumer Panels, Brand Health Tracking, Macro trends and connect the dots in a synergized manner.
Drive the culture and mindset of moving from Data to Understanding to Insight; including ability to answer business and brand questions in an integrated manner bringing the story together.
Leadership and development of team and a robust talent pool.
Minimum Educational qualification: Bachelor’s Degree
6-8 years of experience in market research in FMCG and have experience in leading and managing direct report(s)
Need to have experience working with Retail Audit, Consumer Panel and Brand Health methodologies
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