Assist in managing portfolio of E-commerce, Entry Premium, Mass, Colour including:
Lead the development, management, and delivery of the Vietnam’s overall e-commerce planning
Work closely with regional Ecommerce to build & implement plan for VN market
Drive traffic into key marketplaces - devise strategies and action plan to increase traffic, acquire new customers, increase conversion rate and optimize sales.
Collaborate with cross functional teams i.e. such as Product Marketing, Sales, Supply Chain, Finance, Customer Service, Regional Digital... to ensure complete integration and alignment of planning and execution including product development, price management, communication & promotion campaign, logistic… for Ecom channel.
Understand the key business drivers across products, Colour and location to build ecommerce portfolio.
Work closely with Logistics to ensure that the order fulfillment process is efficient and seamless.
Utilize data from various web sources to drive complete understanding of user behaviors to build experiences to improve conversion rate
Supporting in Brand management:
Deploy execution in detail with alignment & supervision of BM of brand communication plan ATL and BTL, including OOH, TVC, media digital, PR, events, colour tool, and In-store display…etc
Working on collecting & analyzing data as instructed by BM to support for brand performance, market movement review
Strictly follow up internal process of documentation, payment for all expenses related to Brand activities such as MATS, purchase request, PO, Good, receipt, invoice to ensure A&P being spent within marketing budget and required campaign timeline.
Work closely with support functions to ensure smooth execution and delivery business objectives.
Supporting in Product management:
Execute testing preparation including Plant Trial, Field test, Best By Test, TUV test for Green Label registration, QT3…
Manage system registration (MDG, SDS…) to ensure product FINI codes available in time for mass production
Follow up packaging adaptation, follow up livery printing process including check content, colour proof in detail
Prepare & maintain TDS to support for whole life cycle of product
Work closely with relevant function such as Regional MKT, RD&I, QA, Customer Service, Integrated Supply Chain to support for whole process of launching new product.
Supporting in Price management:
Excecute monthly & ad-hoc price set up on SAP & DERP to ensure that price set up follows guideline & on time to support for Sales