Mô tả Công việc
The Senior Media Planning Planner is responsible for ensuring media plans meet clients’ requirements and managing relationships with clients and media owners
* Media Planning:
• Understand request briefing from clients with sufficient information on products, industry, market, marketing objectives
• Analyze raw database related to products, target clients, branding, media habits, etc. and finalize them to conduct media plans
• Review drafted proposal/media plans conducted by planners
• Conduct and present proposal/media plans to clients
• Follow up and adjust the media plans if there is any change in rating
• Update trends in the market to clients: new branding marketing activities, new commercials, new regulations on branding marketing, etc.
• Conduct buying brief for buyers with sufficient information on broadcasting requests, priority spots, incident reports, …
• Working on media pitches
*Client Relationship Management:
• Client meeting to update marketing trends and maintain the relationships
• Conduct client portfolio to understand client’s organization and key contacts
• Connect and maintain the relationship with clients and media owners
• Manage key accounts assigned by line manager and resolve any issues/discrepancies if required
* Reporting:
• Working with buying team to review spot plans
• Weekly check reports to clients
• Approve quarterly Media Review
Yêu Cầu Công Việc
QUALIFICATIONS AND KNOWLEDGE:
• Undergraduate degree, majoring in Marketing or Economics
• Knowledge of media industry and market research
EXPERIENCE:
• Minimum 3-5 year experience in media and accounts management
SKILLS:
• Good – Analytical thinking
• Good – Excel and Power point software
• Good – selling and negotiation skills
• Good – Creativity
• Can use Media research tools: Google Analytic, Similarweb and others media research tool
SPECIAL REQUIREMENTS:
• Flexibility to work overtime
• Ability to work under pressure