Mô tả Công việc
Job Purpose
- The job holder is responsible for implementing a strong, innovative digital marketing strategy and marketing automation program to drive awareness and acquisition for the Bank’s digital solutions.
- The job holder is responsible for developing digital content, campaigns and analytics dashboards to monitor success and returns on investment of campaigns and programs.
- The job holder is responsible for strengthening audience engagement, website traffic and revenue by exploiting various digital channels and analytics.
- The job holder will implement and improve Lean Marketing Funnel across various tools.
Key Accountabilities (1)
Campaign và Content Managements
- Develop, implement and manage social media campaigns, calendar, budgets and performance metrics.
- Provide guidance and creative ideas to content designers for impactful digital content marketing.
- Manage the content development calendar.
- Implement hundreds of A/B testing per week.
- Read the data, build custom reports/dashboards and come up with regular ideas based on data to improve our website or campaigns.
- Run and monitor the Facebook, Google, or any other ads as required independent from any agency.
Key Accountabilities (2)
Performance Analytics
- Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rates and provide regular performance reports for business decision making.
- Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
- Establish measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.
- Utilize social monitoring tools to have higher engaging posts within top 10 when compared to the competitors with lower cost and higher Return on Investment.
Yêu Cầu Công Việc
Success Profile - Qualification and Experiences
Domain Expertise
- Over 5 years of experience in digital marketing with a leading bank or a similar role with a marketing agency
- Strong experience with digital marketing tools and practices
- Excellent creative content writing and communication skills (verbal, written and listening)
- Knowledgeable of all social media platforms
- Knowledgeable of content management systems
- Strong experience in project management Performance Analytics
- Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rates and provide regular performance reports for business decision making.
- Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
- Setup measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.
- Recommend new tools to use to solve specific. Agile / Digital Experience
- Experience in supporting digital transformation projects would be advantageous
- Working knowledge of ad serving tools (e.g. DART, Atlas)
- Solid knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends)
- Strong experience with B2C social media and in implementing and optimizing Goodle Adwords campaigns
- Srong experience with SEO/SEM and CRM software
- Facebook Business Manager and Facebook Pixel, ability to read the data, build custom reports/dashboards and come up with regular ideas based on data to improve our website or campaigns
- Google Ads, ability to read the data, build custom reports/dashboards and come up with regular ideas based on data to improve our website or campaigns
- Experimenting such as a/b testing or multivariate on Facebook Ads or Google Ads
- Tools like Hotjar, Optimizely etc
- Run and monitor the Facebook, Google, or any other ads as required independent from any agency as we won't have any agencies onwards
- All type of re-targeting on Facebook, Google, Outbrain, etc
- Social monitoring tools like SEMRush so as a result we appear to have higher engaging posts in top 10 compare to our competitors with lower cost and higher ROI
'Qualifications
- Bachelor's or Master’s degree in Marketing, Advertising or a relevant discipline
- Google Analytics qualified
- Certifications in Google Adwords and other social media is preferred Campaign và Content Management
- Develop, implement and manage social media campaigns, calendar, budgets and performance metrics.
- Provide guidance and creative ideas to content designers for impactful digital content marketing.
- Manage the content development calendar.
- Implement hundreds of A/B testing per week
