Being intellectually curious individual able to understand complex thoughts into human insights; collaboration, high level of interpersonal skill are the most important competencies. Being rationale, analytical and strategic thinker to understand company and Brand’s situation. Being creative and persuasive planner to propose Marketing-Brand strategy and communication solution
The Senior Strategic Planner will report to Strategic Planning Director & play role in developing communication strategy/ campaigns of many brands in various industries. He/ She must be the one who can catch up & understand best market situation, category landscape, consumer’s lifestyle & insights and brand as well in order to consult clients with branding strategy, communication direction, Moreover, this person will act a key person to recommend the core brand ideas/ proposition that enable creative team to yield effective advertising ideas.
Work closely with clients to identify marketing/communication issues & develop ideas/ strategy.
Cooperate with Client Service/ Media/ Creative team within the agency in the process of designing/planning ideas/ campaign;
Analyze a wide range of information in great detail ( 5 Cs – Social Economical Political Context, Category, Competitor, Company, Consumers) in order to gain comprehensive understanding about market situation for developing strategy/direction.
Manage all Research projects that are commissioned from research agencies (from designing until presentation)
Handle All in-house qualitative & quantitative research such as FGD, In-depth interview, Telephone survey (if needed) to get insights.
Monitor & update cultural and social trends and their impact on consumers’ attitudes, behavior and perceptions, ;
Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy, so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively;
Design Communication Strategy/Ideas; Making proposal & Present ideas to clients
Join the new biz/pitch with a comprehensive team members.
Yêu Cầu Công Việc
Excellent spoken & written English & Vietnamese communication skills Has strong background in Marketing, Market Research
Marketing-minded with strong senses of Innovation & Originality
Open-minded, Curious about trends
Pro-active, Insightful, Decisive & Passionate for winning
Master of Presentation & Conceptual Selling.
Understanding well all office software especially master of Microsoft PowerPoint, analysis software is a plus.
At least 3 years working experience as a planner in advertising agency