Respond for Marketing activity (execute, implement and monitor) effectiveness
Lead Technical team to ensure deployment effective all marketing in long terms at field
Create the demand from user throughout all marketing activity
Plan & deploy Marketing campaign/promotion to enhance the MPS brand to user
Apply social media tools (facebook, youtube, websites…) to foster brand awareness
Plan & Implement Trade Marketing activity to create sustainable channel and high visibility
Responsible for the marketing of company products and services to the right market and appropriate customers
Develop short to mid and mid to long-term visions and strategies of the agrochemical products portfolio while leading the planning and execution of market and brand growth.
Maintaining the brand image of MPS as well as MPS’s products in the market place
Managing dumping prices through timely market feedback and prompt actions as well as strategies.
Demonstrate technical marketing skills and company product knowledge
Develop an annual marketing plan in conjunction with the sales department. This should detail the year’s activity to meet agreed company objectives
Budget management. To deliver all marketing activity within the agreed budget.
To direct marketing staff where budgets are involved
Controlling A&P budgets with F&A department in order not to incur A&P-related taxes
Management of stock inventory to maintain healthy levels of stocks
Create and manage import plans for products on an annual and seasonal basis.
To achieve frequent, timely and positive coverage across all available promotional platforms
To managing the entire product line life cycle from strategic planning to tactical activities
To conduct market research in order to identify market requirements for current and future products and make recommendations to the board of management
To conduct market research in order to identify the CIF and end user price for all products in MPS’s portfolio
Maintaining relevant and up to date levels of technical and practical in-depth knowledge and experience on MPS’s products as well as competitor’s products
To develop and implement a company-wide plan to conduct pull activities as a priority on products, working with all departments for execution
To build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high integrity
Maintain professional internal and external relationships that meet company core values
Proactively establish and maintain effective teamwork relationships with all departments that support marketing/marketing has to support
Demonstrate leadership when working with subordinates and leading by example
Effective management of marketing executives to achieve desired work objective outcomes
Maintaining absolute confidentiality on all company related matters and discussing with the relevant persons for work purposes only
Yêu Cầu Công Việc
Experience of 5 - 6 years in Marketing management
Graduated in Marketing or Agriculture/ Construction…
Working knowledge of Pesticide education market segments within an assigned sales regional.