Be responsible for the development of trade plans and collaborating with sales team and distributor sales force to implement trade plans in order to achieve sales objectives, the market shares objectives, company’s objectives and goals.
Influence company strategies and business plans through market expertise and competitive assessment.
Develop and align the full-year trade marketing plan; quarterly review and update.
Develop and implement the trade plan including display, sampling, activation and promotions to meet and exceed company expectations in distribution, visibility and sales.
Develop POSM in order to deliver distribution and visibility objectives.
Execute new-launch and re-launch campaigns in MT & GT channels.
Manage trade budgets and allocations; ensures no overspending occurs.
Develop and align smart KPI’s to measure the success of trade marketing programs; sets up the system to track the KPI’s and the implementation progress of trade programs by day/ week/ month at very basic level.
Monitor and evaluate entire trade activities, new-launch/re-launch; evaluates both planning and executing.
Lead volume forecast in sales department and align multifunctional resources to deliver numbers. Responsible for communicating volume forecasts.
Initiate new ideas and projects that lead to improving the mechanics, POSM’s in order to improve the effectiveness of trade programs and efficiency of investment.
BA degree in business schools.
5-year- of experience (+/-3 years) in the FMCG environment; ideally in-depth knowledge of sales operation, and business development.
Strong planning skills, sales knowledge, sales forecast and sales analysis.
Project management, Portfolio management.
Customer and sales data management.
Working effectively with others.
Dynamic public presentation, Negotiation, and Problem-solving.
Experience with sales and management software
Very good in Excel, Word, PowerPoint, and Outlook.
Good in English in both writing and oral communication.
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